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Alvernia's online Bachelor of Arts in Digital Media Marketing program blends business understanding, communications, and graphic design. This innovative curriculum is designed to prepare undergraduate students for the evolving demands of the digital marketing industry and provide a robust foundation for various digital media and marketing careers. The program is strategically developed to ensure graduates are adept at using the latest digital tools and platforms and integrate these tools with strategic marketing principles to drive successful outcomes in diverse professional settings.
 

Alvernia the Program

Alvernia's Digital Media Marketing degree is crafted to leverage the intersections of marketing, visual design, and digital technology, empowering students to create impactful marketing campaigns. This program uniquely combines these disciplines, offering students a triple advantage in the job market by equipping them with strategic planning, design, and distribution skills through digital channels. 

The curriculum includes in-depth training in digital advertising, SEO, social media management, and content creation. With digital marketing skills in high demand—four in 10 marketing job openings now require such expertise—ÃÄÄïÖ±²¥ graduates are exceptionally well-prepared to step into these roles.
 

Why Choose ÃÄÄïÖ±²¥?

  1. Holistic Education: The curriculum covers essential digital marketing areas like SEO, social media, digital advertising, and content creation. ÃÄÄïÖ±²¥ stays ahead of industry demands by ensuring that its courses align with job market needs, where four in 10 marketing openings now require digital expertise.
  2. Highly Ranked Program: ÃÄÄïÖ±²¥'s program is acclaimed for its excellence. It was ranked No. 4 in TechGuide's 2024 Bachelor's in Digital Marketing degree programs list. The ranking reflects the quality of education based on factors like tuition costs, student-to-faculty ratio, and graduate success rates.
  3. Accreditation: The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and the Middle States Commission on Higher Education (MSCHE), ensuring it meets high standards of educational quality.
     

Benefits of Studying Online

Understanding the need for flexibility in education, ÃÄÄïÖ±²¥ offers the Digital Media Marketing program online, providing:

  • Access to Adobe Suite: Online students use professional tools like Adobe Suite, ensuring they gain hands-on experience directly applicable in the workplace.
  • Service-Learning Classes: Students engage in meaningful projects with community partners, such as designing campaigns for local nonprofits, which provides practical experience while benefiting the community.
  • Remote Internships and Mentorships: Opportunities for remote internships and mentorships are plentiful, allowing students to gain professional experience with organizations like the Philadelphia Eagles, Santander Bank, and Walt Disney World, even if they are not physically present on site.
     

Career Outlook

Alvernia’s Digital Media Marketing program graduates are well-prepared for various exciting careers, from Advertising Account Executives and Social Media Managers to Digital Media Analysts and Web Designers. According to the , in 2023, the average annual salary for advertising and promotions managers was $131,870 and $157,620 for marketing managers. Additionally, a growth rate of 6 percent is projected for the employment of advertising, promotions, and marketing managers by 2032, faster than the average for all occupations.
 

Lead the Pack with ÃÄÄïÖ±²¥ 

Alvernia's Bachelor of Arts in Digital Media Marketing offers a forward-thinking approach to education, combining academic rigor with practical experience and professional preparation. This program educates students on the latest digital marketing techniques and instills a deep understanding of the field's strategic and creative aspects. With its comprehensive online offerings and real-world learning opportunities, ÃÄÄïÖ±²¥'s program is an excellent choice for anyone looking to significantly impact digital marketing. For more information, please contact Jodi Radosh, Ph.D., Department Chair, at jodi.radosh@alvernia.edu or 484-254-2111.


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